It’s always a breath of fresh air when two brands collaborate, especially when it comes to Julien Macdonald. Mothercare have announced an exclusive collaboration with renowned British fashion design, Julien Macdonald OBE.
The line with be called Smile by Julien Macdonald, a new born clothing collection aimed at babies and young children aged 0-2 years – who said fashion had a minimum age!? The line will be launched in 70 stores in the UK as well as Mothercare’s Middle Eastern Stores.
The day wear jersey collection features animal and quirky character prints as well as playful slogans. For the party goers, the collection will feature some of Julien’s attention to detail. The collection is a unique mix of high quality and affordable pieces with a soft, premium look and feel that reflects Julien’s creative vision.
On the collection, Julien comments, “I have such a passion for the design of children’s clothes so to collaborate with Mothercare is very exciting. My designs combine both luxurious fabrics with delicate detailing as well as some gorgeous characters to make children smile. The collection features classic new-born pieces, sprinkled with unique touches and playful attention to detail. The entire Smile collection has been lovingly put together for Mothercare’s customers”
Prices range from £10 up to £50 and will be available from 20th April